Calibrite ColorChecker Gray Balance

ColorChecker Gray Balance Calibrite

The perceived color of white changes based on environmental conditions – outdoors it is perceived as cooler, indoors it is perceived as warmer and under fluorescent light it is perceived as greener. The ColorChecker Gray Balance chart gives you a way to adjust the chromatic sensitivity of your digital camera to exactly match the ambient lighting conditions, effectively changing what the camera "sees". Even in a controlled studio environment, establishing a precise custom white balance ensures an accurate image from the start of a shoot.