Sony Alpha 7 + TAMRON 28-75mm f2.8

SONY A7 + 28-75mm TAMRON | SONY A7 + 28-75mm f2.8 TAMRON

Larger sensor, even more professional images

The full-frame Exmor® CMOS sensor is equivalent in size to a 35mm film frame. This is more than twice the area of the APS-C image sensor in many SLR cameras and is much larger than the sensor in an everyday compact camera. The secret to flawless, professional-quality images lies in the ability to capture more light. You'll notice the difference in superb detail, color and contrast, and in the noticeable reduction in noise.

Accuracy with the smallest details:

From environmentally charged portraits to dramatic landscapes and vibrant city scenes: discover a new world full of detail with the full-frame α7 with 24.3 effective megapixels. The α7R reaches even greater heights of creative expressiveness thanks to the full-frame sensor, 36.4 effective megapixels and the removal of the low-pass filter. You'll enjoy flawless clarity in every frame.

Stay in focus:

Don't miss those once-in-a-lifetime photo opportunities. Fast, intelligent autofocus works together with the powerful new BIONZ™ X image processor for extremely fast, accurate autofocus that tracks moving subjects without the slightest effort. The α7 incorporates Hybrid Autofocus technology to freeze the fastest athletes, animals or children at play with bursts of images up to 5 fps completely sharp. (Note: the α7R's maximum shutter speed is 4 fps).

Beauty in your hands:

This is the combination of power and decisive portability that committed photographers have been waiting for. Made of solid magnesium alloy, resistant to dust and moisture, and weighing only 407 g, the α7R is the world's smallest and lightest 35mm full-frame, interchangeable lens camera. * "World's smallest and lightest" refers to the α7R model. The information is correct as of October 16, 2013 and refers to products available on the market and intended for the general public.

"SONY", "make.believe", "α" and their logos are registered trademarks or trademarks of SONY Corporation.

You are always in control:

Frame your photos through the high-contrast, detail-packed Tru-Finder™ OLED XGA OLED viewfinder. Tilt the bright 921,000-dot 3.0-type LCD screen to get a different perspective, either from above or below. Craft the perfect picture with its convenient buttons and dials: 9 customizable buttons and 45 assignable functions. Add accessories to the multi-interface hot shoe and expand your horizons even further.

For committed filmmakers:

Shoot flawless Full HD video at up to 50 progressive frames per second, with full control over P/A/S/S/M exposure modes. View your footage as it's being recorded on an external monitor screen, just like a filmmaker would. Professional movies need quality audio: use recording and metering levels to adjust audio.

Share easily, without wires:

Connect via Wi-Fi® and transfer photos wirelessly to your iPad, iPhone or Android smartphone. And, if you're using an Xperia™ or NFC-enabled tablet or smartphone, you'll only need one tap to connect. Install PlayMemories™ Mobile, version 3.0 on your phone and use it as a convenient remote control to trigger the shutter.

Lens TAMRON 28-75mm f2.8

A new high brightness zoom lens has arrived for SONY E full frame, Lens TAMRON 28-75mm f 2.8 Di III RXD (model A036). This clearly marks TAMRON 's plans to further enhance its line of lenses for full frame mirrorless sensor cameras.

The A036 delivers exceptional image quality. It features ultra-sharp framing and backgrounds with smooth bokeh effects.

Photographers will enjoy the expressiveness of a dynamic wide-angle thanks to a minimum focusing distance of only 19cm for short focusing distances. Its compact size (114.8mm) and light weight of 550g make it a very comfortable lens to carry. The A036 also debuts the new RXD (Rapid eXtra-silent stepping Drive) autofocus motor, which is extremely fast, accurate and ultra-quiet. In addition, this new development makes it an ideal lens for video recording.