Nikon 1 J3 10-30mm

Irresistible design: Now even smaller and lighter, this incredibly compact interchangeable lens system camera features a handcrafted design that offers a spectacular look and an incredible sense of solidity. The camera is available in five colours: silver, red, white, black and beige.

Move full throttle: The super-high-speed CMOS AF sensor focuses faster and more accurately than ever before. The resolution of 14.2 megapixels and high ISO sensitivities (from 160 to 6400) allow for detailed images in low light.

EXPEED 3A: NIKON's next-generation dual processing engine processes data at incredible speed to deliver unparalleled performance in any situation.

Advanced Hybrid AF (Autofocus) System: Incredibly fast autofocus for images on the spot at any time, even in low-light conditions. Depending on what you're capturing, the system automatically switches between phase detection AF and contrast detection AF.

Continuous shooting at 15 fps with autofocus: Enjoy blazing fast continuous shooting with autofocus and capture high-resolution images up to 15 fps*, or focus a point and capture maximum-resolution images up to 60 fps.**

Best time capture: allows you to get the best shot at all times. Smart Photo Selector allows you to take up to 20 high-resolution images and recommends up to the top five. Slow View captures up to 20 continuous images and displays them simultaneously in slow motion on the LCD screen so you can select the exact moment you want to keep.

Motion Snapshot: Bring your photos to life with a single click. The camera creates an easy-to-share living image by capturing a moment in time as if it were a short slow-motion video, ending with a frozen frame. The new electronic VR (electronic vibration reduction) function corrects blurred images for sharper snapshots.

Active Image Control: The quick and easy way to enhance your photos before you capture them. Adjust settings instinctively to freeze the action, adjust the lighting, or blur the backgrounds: you can preview the results in real time on the LCD screen before capturing the shot.

Creative Mode: Apply filters and effects to still images before shooting and access PSAM shooting modes for full control. Enhance the ambiance with Soft Filter,capture panoramic views with Simple Panorama, and enjoy a world that is always perfectly lit with Night Portrait mode.

The magic of videos: Get the best of both worlds: capture full-resolution photos (3:2 aspect ratio) while recording full-definition video. Record in Advanced Video mode and enjoy smooth autofocus transitions and clear sounds. You can use PSAM controls to determine shutter speed and diaphragm, and even record in super slow motion.

Built-in auto-opening flash: the easy way to get the right lighting. The compact built-in auto-aperture flash provides enough light to illuminate subjects located up to 6m away from the camera.

WU-1b Wireless Mobile Adapter: Connect and send images from the camera directly to your smartphone or tablet.† Easily share moments with friends and family, upload them to your favorite social network, or preview images on a larger screen. You can even use the adapter to control the camera remotely through a device.

Bright 7.5 cm (3-inch) 921,000-dot LCD display: With a wide viewing angle and protective glass, this high-resolution display allows you to see all the details of your photos and videos indoors or outdoors.

Intuitive operation: The easy-to-access mode dial allows you to quickly access shooting modes, while the bright LCD display displays simplified menus with larger icons for easy operation.

Expandable system: There are many ways to take advantage of the camera with interchangeable lens system NIKON 1. Try the new NIKKOR VR 6.7-13mm f/3.5-5.6 ultra-wide-angle lens and the versatile 1 NIKKOR VR 10-100mm f/4-5.6zoom lens; Get a firm and comfortable grip with the GR-N2100grip, and capture the underwater action with the compact and stylish WP-N2underwater housing.

NIKON 1 Short Movie Creator: Automatically creates short movies from photos and videos. This software is very easy to use and features a wide range of default visual styles. He will then create small masterpieces (up to 30 minutes) with titles, credits and background music.