Product and advertising photography

Product and advertising photography | Book Pablo Gil

One of the great challenges of photographers is to convey a powerful message, capable of attracting the viewer's attention to a product and generating their need to buy. The workflow to achieve this is not trivial, but it is available to anyone who wants to learn.

This book addresses the most relevant types of product photography, both for large productions and for simpler projects and exposes the most appropriate workflow without keeping any secrets.

Discover the most important photographic techniques of the author's work sessions. The creative process is shown in a different and global way, starting from the idea itself, to the control of lighting, scene and composition; in order to enhance a narrative that leads to full customer satisfaction.