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Sony A7r III
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  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
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  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony Alpha 7R III | Sony A7r III
  • Sony A7r III
  • Sony A7r III
  • Sony A7r III

Sony A7r III

€1,849.00
VAT included

Sony Alpha 7R III | SONY A7r III

With the SONY A7r III camera, SONY once again punches the table and puts on the market one of the best Full Frame mirrorless cameras on the market, its 42 MP sensor as well as its tremendous speed in data processing and shooting, reaches up to 10 Fps, with what they have achieved with the SONY Alpha 7R III

This purchase includes:

  • GIFT Serplus VIP Maintenance
  • Master Photo + Video RBG School , Course valued at 480 €
  • Thanks to Welcome to Alpha, SONY will refund you €300 on your next purchases

More info at:SONY PROMOTIONS

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Sony Alpha 7R III

Sony A7r III

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Sony Alpha 7R III | SONY A7r III

This updated Fast Hybrid AF system uses a combination of 399 phase-detection points and 425 contrast-detection areas for faster focus acquisition in a variety of lighting conditions, and also maintains focus on subjects more effectively In addition to speed and AF, processing improvements also help achieve greater image clarity throughout the ISO 100-32000 sensitivity range, which can be further expanded to ISO 50-102400 Video recording capabilities have also been expanded to improve quality when recording 4K UHD video with the full width of the full-frame sensor or when using a Super35 area and 5K oversampling to minimize moiré and aliasing Also benefiting stills and video performance, the a7R III retains 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective in minimizing the occurrence of camera shake by up to 5.5 stops.

In addition to the imaging upgrades, the a7R III also features a revised body design, which includes a 3.69m-dot Tru-Finder OLED electronic viewfinder for bright, clear and realistic eye-level monitoring Also available is a 3.44m rear tilting LCD touchscreen for intuitive setup control and improved support for working from high and low angles. For greater shooting flexibility, SD memory card slots are now offered and a larger NP-FZ100 battery is also employed to achieve up to approximately 530 shots per charge when using the viewfinder. Suitable for use of the camera in harsh conditions, the magnesium alloy chassis and extensive weather sealing also provide dust and moisture resistance for the a7R III

42.4 MP Exmor R BSI CMOS sensor and BIONZ X image processor
Featuring a back-illuminated design, the 42.4-megapixel full-frame Exmor R CMOS sensor works with the BIONZ X image processor to deliver high-resolution still images and video, while minimizing noise and improving speed This sensor structure works with an on-chip gapless lens design and anti-reflective coating, as well as eliminating the optical low-pass filter to improve light gathering and enhance details In addition, the copper wiring layer dramatically improves data transmission speed to create high-resolution 42.4-megapixel 14-bit still images with a native sensitivity range of ISO 100-32000, which can be further extended to ISO 50-102400 In addition, it enables internal 4K UHD video recording with wide dynamic range using the full width of the full-frame sensor.

The sensor and processor combination also enables fast, continuous shooting at up to 10 fps at full resolution, up to 76 consecutive frames and with full-time AF/AE when working with a mechanical shutter or electronic shutter If shooting in live view mode, continuous shooting speeds of up to 8 fps are also possible.
Fast Hybrid AF system
An evolved 4D FOCUS system now employs a combination of 399 phase detection points, covering approximately 68% of the frame, along with 425 contrast detection areas for reliable and fast autofocus and subject focusing This Fast Hybrid AF system now achieves twice the focusing speed and more reliable tracking compared to previous a7R models, as well as improved low-light focus response down to -3 EV The use of phase detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focusing system also lends itself to a variety of focusing functions for refined precision, including Lock-on AF, which maintains focus on moving subjects through the use of a configurable frame that is placed over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to maintain focus on moving subjects even if the originally selected point loses focus In addition, Eye AF can be used to focus on the eyes of recognized portrait subjects and is available in AF-S and AF-C modes Autofocus can also be used in conjunction with the Focus Magnifier function for critical focusing when targeting subject details The rear touchscreen can also be used for Touch Focus control, and the touch panel focus control mode allows you to use the rear screen intuitively without losing sight of the viewfinder.

For more personalized focus control and to benefit from working in either portrait or landscape orientation, the AF area can be changed in orientation to better suit your subject AF tracking sensitivity can also be customized in five steps to match how a subject moves and how often it is used. Focus point settings can be memorized and recalled with a custom button to switch between focus settings.
SteadyShot INSIDE 5-axis image stabilization
Packed into the robust a7R III is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
4K UHD video recording in XAVC S format
Internal 4K UHD movie recording is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and the effective resolution of 5K, oversampling offers more detail and it is possible to read out full pixels, i.e. no shared pixels, for higher quality images with reduced moiré and aliasing Full-frame 4K recording has also been drastically enhanced to improve quality when working at medium to high sensitivities to allow full use of the entire sensor width Full HD 1080p recording is also supported at frame rates up to 120 fps, and both resolutions use the 100 Mbps XAVC S format contained in an MP4 container with 4: 2: 0 sampling High-speed 120 fps recording also enables 4x and 5x slow motion movie recording with the frame rate set to 30p or 24p.

4K video recording also takes advantage of the ability to produce 8MP still images during playback by taking a frame from a movie and storing it as a separate file.
Additional video features
Support for HDR content:
  • Offering extensive customizable color and gamma controls, the a7R III allows users to adjust gamma, black level, knee, color level and more In addition, users can use the same S-Log2 Gamma Curve found on high-end SONY Cinema cameras that compress up to 1300% more dynamic range in the video signal than traditional REC709, for greater post-production flexibility HLG (Hybrid Log-Gamma) support is also available, along with BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available to produce effective 14-stop dynamic range with greater grading control in the shaded to mid regions of the image.

Slow and fast motion:
  • Take more control over your video capture capabilities with a variety of new frame rates available in S & Q mode This will allow shooters to capture Full HD video at one of the steps between 1-120 fps This setting will allow you to slow down the action and speed up a slow moving scene This setting is also NTSC / PAL switchable.

Enhanced Zebra function:
  • An enhanced Zebra function is ideal to help monitor exposure values in high contrast scenes Video signal level targets can be set from 0 to 109, and specific ranges can be set to facilitate exposure level adjustments.

Time code and user bit setting:
  • Time code can be used to record hours, minutes, seconds, seconds, frames in image data for more precise editing, while the User Bit function can record the date, time and scene number to help edit footage from multiple cameras.

Proxy Recording:
  • 4K UHD movies and low-resolution proxy movies can be recorded simultaneously Smaller proxy files are ideal for quick preview or pre-editing which can reduce the time required for final 4K editing.
Integrated Wi-Fi/Bluetooth and body design
  • An upgraded Tru-Finder EVF Quad-VGA EVF is featured, and has a resolution of 3.69m for bright, sharp viewing with great detail Standard and high quality settings can be used, depending on the shooting situation, to optimize the viewing experience This updated viewfinder design also enables the use of autofocus in Focus Magnifier mode, as well as enhanced focus magnification to benefit manual focus operation.
  • In addition to the EVF, a 3.0" 1.44m-dot rear LCD is also available, which has a touch panel design for intuitive operation and focus control. The screen also tilts up 107° and down 41° to benefit work from both high and low angles.
  • The magnesium alloy chassis ensures rigidity, durability and stability while being lightweight The lens mount has also been improved to better support heavy lenses and grip stiffness has been enhanced for a more comfortable hand hold.
  • A durable shutter unit incorporates a coreless motor and a vibration-reducing brake system to better control shutter shock and extend its estimated life to approximately 500,000 actuations.
  • Weather sealing has been employed to resist dust and moisture for reliable operation in adverse weather conditions.
  • Using the same NP-FZ100 battery as the a9, the a7R III has improved battery life and now has a capacity of approximately 530 shots per charge with the EVF or 650 shots with the rear LCD.
  • Dual SD memory card slots allow for flexible file storage and management, and can be configured to partition RAW and JPEG files or used for overflow recording One of the card slots is designed to support UHS-II memory cards.
  • Integrated PC sync terminal for wired flash sync with strobe packs or wireless radio remote controls.
  • A USB 3.1 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster and more reliable tethering support The USB Type-C connection allows the camera to charge from the host power supply while connected.
  • The a7R III features a 3.5mm microphone input jack for external microphone compatibility And for users who need more, the camera is also compatible with the XLR XLR-K2M adapter from SONY for recording professional XLR balanced audio signals with phantom power and adjustable mic/line inputs For audio monitoring, a 3.5mm headphone jack is available, as well as real-time audio levels for visual reference.
  • Built-in Wi-Fi allows the a7R III to instantly share images on mobile devices for direct online sharing to social networks, via email and to cloud storage sites NFC (Near Field Communication) is also supported, enabling one-touch connection between the camera and compatible mobile devices no complex configuration is required Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera shutter.
  • Bluetooth connectivity enables location data acquisition.
Pixel Shift Multi Shooting
This unique compositing mode allows you to achieve even higher resolution than the 42.4MP sensor provides Working in conjunction with sensor shift image stabilization, this mode shifts the sensor while making four consecutive exposures to acquire approximately 169.6MP of information for greater color accuracy and detail than is possible with a single exposure These files can then be merged during post-production using the SONY Imaging software package.
Other camera features
  • A grading function allows you to assign star values, from 1 to 5, to images in-camera for faster in-house editing and grading during post-production.
  • An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted or spot metering modes.
  • Highlight and Average metering modes help avoid flare reflections and provide stable autoexposure, respectively.
  • Anti-flicker triggering automatically recognizes and accelerates shutter action to minimize flicker effect for more consistent results in still images.
  • Picture effect modes: Posterization (Color), Posterization (Black & White), Pop Color, Retro Photo, Partial Color (R / G / B / Y), High Contrast Monochrome, Toy Camera (Normal / Cool / Warm / Green / Magenta ) and Soft High-Key.
  • Creative Style Modes: Standard, Vivid, Neutral, Light, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3) steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).
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