Sony A7C R+ TAMRON 28-75mm f2.8 G2

Sony A7CR+ TAMRON 28-75mm

Features of the SONY A7CR

Compact size, sleek design

The SONY Alpha 7C R offers the perfect balance of compact size and style. As the smallest full-frame camera in the SONY Alpha range, you'll enjoy professional image quality with a compact camera that fits your lifestyle. Slip it into your backpack or take it with you to enjoy the freedom to create wherever you go.

Enjoy professional image quality

The Alpha 7C R offers unmatched professional resolution with a 61.0MP full-frame Exmor R™ sensor, BionZ XR processor, and built-in 7-stop stabilization. Capture the smallest detail in any lighting condition. Explore the creative freedom to capture landscapes, city scenes, or portraits.

Don't miss a moment with AI autofocus on photos and videos

The Alpha 7C R's advanced AI processing unit ensures accurate subject tracking. Select from multiple human, animal, or bird eye detection options and freeze the action with 8fps burst capture and 4K slow-motion.

Enhance your creative experience

The Alpha 7CR is compact and easy to use. Enjoy a fully rotating screen and an enhanced electronic viewfinder (EVF) for enhanced creativity. Effortlessly control the camera with the front and rear dials, and a touch menu. The long battery life and the included external grip offer comfortable and easy use.

Cinematic 4K recording

The Alpha 7CR offers 4K60p and FHD recording at 120p at 10-bit 4:2:2 for cinematic storytelling. Capture cinematic moments effortlessly with S-Cinetone and Log recording. Import LUTs to captivate by creating your own unique cinematic moments.

Features of the 28-75mm f2.8 Di III VXD G2 TAMRON lens

The new lens for full-frame SONY E, TAMRON 28-75mm f 2.8 Di III VXD G2 lens . This clearly marks TAMRON 's plans to further improve its line of lenses for cameras with full-frame, mirrorless sensors.

New TAMRON app to control your goal available for Android

Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of lenses for various applications, announces the development of the second generation of its high-brightness standard zoom lens for full-frame mirrorless SONY E cameras, the new 28-75mm F/2.8 Di III VXD G2 (model A063).

The TAMRON 28-75mm G2  is the successor to the 28-75mm F/2.8 Di III RXD (Model A036), the renowned zoom lens that has been highly rated around the world. It is a reflection of the brand's continued evolution and commitment to consumers. Maintaining the compact size of its predecessor, the new 28-75mm F/2.8 G2 incorporates a new optical construction based on a design that improves image performance and allows its features to be compatible with the latest models of digital cameras that offer higher resolution. The AF unit, the focusing mechanism of TAMRON's VXD (Voice-coil eXtreme-torque Drive) motor, has been redesigned to deliver faster focusing speeds and greater accuracy. With a MOD (minimum focusing distance) of 0.18m at its widest end and a maximum magnification ratio of 1:2.7, the lens boasts high performance in close-up shooting. In addition, it presents a new design, the result of a search for the best ergonomics for an outstanding user experience.

TAMRON pioneered the category of high-brightness standard compact zoom lenses for mirrorless cameras, and the new TAMRON 28-75mm G2 will be the best everyday lens of the next generation.

This lens is compatible with the new "TAMRON Lens Utility" software originally and exclusively developed by TAMRON. TAMRON Lens Utility allows you to connect the lens from the built-in lens port, via an optional TAMRON connection cable, to your personal computer. This allows users to customize features and update firmware from the lens without needing to do so through the camera. This personal customization offers different shooting options to suit every situation.

1. Setting the Lens Focus Adjustment Button TAMRON 28-75mm

Focus A-B: Set 2 focus positions (A and B) and automatically switch your focus between the two positions.

Focus Preset: Set the desired focus position and move focus to the recorded point with a single click.

Select AF/MF: Select the AF and MF function using the focus adjustment button.

Change the function of the focus ring (focus/aperture): You can toggle the function of the focus adjustment ring, making it used to change the aperture.

Assign Function from Camera: Assign custom functions to the focus adjustment button from the camera.

* The focus adjustment button function can be cleared/reset.

2. Setting the Focus Ring

MF Ring Rotation: Change the direction of rotation of the focus ring when used in manual mode.

MF Method: Choose the focus operation method when using the focus ring.