

The TAMRON 28-75mm f2.8 Di III VXD G2 lens is the new generation of one of the best-selling zooms on the market. Its compact design offers spectacular constant sharpness and brightness with minimum focusing distances of just 18 cm with a 1:2.7 magnification ratio. To this we add the new VXD focus motor redesigned to achieve not only precision but also unprecedented AF speeds. TAMRON 28-75mm G2 is built for full-frame SONY cameras
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The new lens for SONY E full frame, Lens TAMRON 28-75mm f 2.8 Di III VXD G2. This clearly marks TAMRON 's plans to further improve its line of lenses for cameras with full-frame mirrorless sensors.
TAMRON Co., Ltd. (President and CEO: Shiro Ajisaka), a leading manufacturer of lenses for various applications, announces the development of the second generation of its standard high-brightness zoom lens for full-frame mirrorless cameras SONY E, the new 28-75mm F/2.8 Di III VXD G2 (model A063).
The TAMRON 28-75mm G2 is the successor to the 28-75mm F/2.8 Di III RXD (Model A036), the renowned zoom lens that has garnered a high rating worldwide. It is a reflection of the continuous evolution of the brand and its commitment to consumers. Maintaining the compact size of its predecessor, the new 28-75 mm F/2.8 G2 incorporates a new optical construction based on a design that improves image performance and allows its features to be compatible with the latest models of digital cameras that offer higher resolution. The AF unit, the focusing mechanism of TAMRON's VXD (Voice-coil eXtreme-torque Drive) motor, has been redesigned to provide higher focusing speed and greater accuracy. With a MOD (minimum focusing distance) of 0.18m at its widest end and a maximum magnification ratio of 1:2.7, the lens boasts high performance in taking close-ups. In addition, it presents a new design, the result of a search for the best ergonomics in the face of an outstanding user experience.
TAMRON pioneered the category of standard high-brightness compact zoom lenses for mirrorless cameras, and the new TAMRON 28-75mm G2 will be the next generation's best everyday lens.
This lens is compatible with the new software "TAMRON Lens Utility" developed originally and exclusively by TAMRON. TAMRON Lens Utility allows you to connect the lens from the port that incorporates it, through an optional TAMRON connection cable, to your personal computer. This allows users to customize the functions and update the firmware from the lens without needing to do so through the camera. This personal customization offers different shooting options to suit each situation.
1. Setting the Focus Adjustment Button of the Lens TAMRON 28-75mm
Focus A-B: Set 2 focus positions (A and B) and automatically switch your focus between the two positions.
Focus Preset: Set the desired focus position and move the focus to the recorded point with a single click.
Select AF/MF: Select the AF and MF function with the focus adjustment button.
Change the function of the focus ring (focus / aperture): you can toggle the function of the focus adjustment ring, making it used to change the aperture.
Assign function from the camera: Assign custom functions to the focus adjustment button from the camera.
*The function of the focus adjustment button can be erased/restarted.
2. Focus ring settings
Ring rotation in MF: change the direction of rotation of the focus ring when used in manual mode.
MF Method: Choose the focus operation method when you use the focus ring.
The TAMRON 28-75mm f2.8 Di III VXD G2 lens is the new generation of one of the best-selling zooms on the market. Its compact design offers spectacular constant sharpness and brightness with minimum focusing distances of just 18 cm with a 1:2.7 magnification ratio. To this we add the new VXD focus motor redesigned to achieve not only precision but also unprecedented AF speeds. TAMRON 28-75mm G2 is built for full-frame SONY cameras
With this purchase you receive as a GIFT: