Fuji GFX 100S + 50mm f3.5 R LM WR

Fuji GFX 100S + 50mm

2. Main  featuresFUJI GFX 100S + 50mm

(1) 102MP images created at the speed of a mirrorless compact camera that can only provide the large format.

・ Powered by Fujifilm's quad-core X-Processor 4 CPU, FUJI GFX 100S + 50mm has a 102MP backlit large-format CMOS sensor to deliver images with amazing quality. Compared to the smaller, lower-resolution sensors commonly found in traditional full-frame DSLR and mirrorless cameras, the GFX100S's image sensor is about 1.7 times larger and is enhanced to be incredibly sensitive to light. This gives you a significant advantage over smaller sensors when it comes to producing images with incredibly shallow depth of field, fantastic dynamic range, faithful color reproduction, and exceptional high ISO performance.

・ Fujifilm's expertise in color science is legendary among image creators For more than 86 years, Fujifilm has been responsible for some of the world's most iconic photography and film. It provides access to this great experience at the touch of a button, powered by one of the world's most acclaimed digital color processing engines.  With a choice of 19 unique FUJIFILM film simulation modes, it's easy to achieve fantastic colours right from the camera.FUJI GFX 100S + 50mm includes a new film simulation mode to explore: Nostalgic Neg.  - It may be worth spending a little more time here than I originally thought. Nostalgic Neg, reminiscent of American New Color photography, which emerged in the 1970s, continues this movement by expanding the boundaries of photographic creativity through the deliberate use of color. Its unique hue adds an amber hue to highlights for a smoother appearance and increases shadow saturation, while retaining detail, to bring a lyrical feel to images.

 (2) High-performance mirrorless AF designed for large format, even in low-light conditions

・ Unlike many other large format and medium format cameras, the phase detection pixels on the sensor cover almost 100% of the GFX100S's image sensor, unlocking a level of autofocus performance never before seen in large format digital photography. This means the camera can acquire focus in as little as 0.16 seconds, even at luminance levels as low as -5.5EV*4, making it versatile, accurate and incredibly fast. Powered by X-Processor 4, the camera can also make efficient use of an updated focus tracking algorithm to keep subjects in focus when using tracking AF and face/eye AF functions.

* 4 When using FUJINON GF80mmF1.7 R WR lens

(3) Compact 5-axis body stabilization offers up to 6 stops of vibration reduction

  ・FUJI GFX 100S +50mm features a newly designed in-body image stabilization (IBIS) system, which dramatically expands photographers' ability to create portable images with confidence. Compared to the unit found in the FUJIFILM GFX100, the IBIS mechanism inside the GFX100S is 20% smaller and 10% lighter. However, despite this size reduction, the five-axis system provides 6 stops of CIPA-rated image stabilization, a 0.5-stop improvement over the GFX100.

(4) High performance; Designed for portability and elements

  ・ Weighing just 900 g (1.9 lbs) and 15 cm wide, 10.4 cm high and 8.7 cm deep (5.9 x 4.09 x 3.4 inches), the GFX100S's compact body is comparable in size to many full-frame cameras. However, despite its compact size, it's somehow still capable of packing a high-performance IBIS and a 102MP image sensor that's almost twice the physical size of a typical full-frame sensor. The GFX100S features a redesigned shutter unit and a new IBIS unit, while taking advantage of a smaller but very efficient lithium-ion battery. This results in a camera body that is about 6 cm (2.3 inches) shorter and 500 g (1.1 lb) lighter than the GFX100, but is capable of maintaining the same level of still images and video performance despite being smaller. To that end, the reduction in physical size of the GFX100S is well balanced by a very robust grip, with a comfortable feel in the hand, making it exceptionally easy to hold for extended periods of time.

  ・FUJI GFX 100S +50mm is designed to operate at temperatures as low as -10°C (14°F) and to be resistant to dust and moisture. It's also built with a magnesium alloy housing that's intentionally denser around the lens mount by 1mm compared to the GFX100, providing extra support for larger G-mount lenses.

(5) Intuitive controls for a family experience

・ GFX100S features controls that will be familiar to new and existing photographers of the GFX system. For example, a PASM dial, with six programmable custom options, provides quick and direct access to frequently used settings, while a switch, conveniently located next to the mode dial, allows users to quickly switch between still image and movie mode. An ergonomic update of the focus lever also makes choosing a focus point easy and fluid.

・ The camera features a 3.2-inch LCD monitor on the rear and a secondary 1.8-inch LCD monitor on its top plate, which can be customized to display key EXIF settings such as shutter speed, aperture, ISO sensitivity and exposure compensation, and configured to display the status of key functions or available capacity on storage media. The 3.2-inch touchscreen LCD is a 2.36 million-dot monitor with 100% coverage that can be tilted in three directions (90° up, 45° down and 60° right).

(6) A large format system that delivers smooth 4K30P video

・ With its large format image sensor,FUJI GFX 100S + 50mm is capable of recording incredibly cinematic 4K/30p movies that feature incredibly shallow depth of field, impressive high ISO performance, wide tonal gradation,  and unmatched overall image quality. Images can be recorded at 400Mbps bit rates at a variety of different quality levels, from 10-bit 4:2:0 F-log internally on an SD card, to 12-bit ProRes RAW 4:2:2 via the HDMI port.

・ In addition to being able to record 4k images in a 16:9 aspect ratio, the GFX100S also supports a 17:9 aspect ratio, which is frequently used in digital cinema. The most commonly used compression codecs, such as H.264 and H.265, are also available. In addition, professional standards, such as REC.2100 compliant Hybrid Gamma Log (HLG) or F-Log, can be selected for complete creative control. Compared to using commonly available compression codecs, such as H.264, recording footage in F-Log or HLG gives filmmakers much more flexibility in post-production, as footage goes through the process of editing and color grading and adjustments are made to luminance and color saturation. , or any other image attribute.

・ For maximum flexibility with image-based adjustments and color grading option, GFX100S can also record 4K/30P footage in 12-bit RAW, via HDMI, directly to an Atomos Ninja V Recording Monitor and then output as ProRes RAW. This allows all decisions about the image to be made after production, in the post, without in-camera processing. Simultaneous output of RAW footage and footage in F-Log or Hybrid Log Gamma (HLG) with an applied film simulation mode is also possible.

 50mm FUJI GFX lens

Characterised by its particularly slim design, the FUJIFILM GF 50mm f/3.5R LM WR is a compact 40mm equivalent prime lens designed for the GFX medium format G-mount camera system. Its sleek profile makes it ideal for hiking, daily shots and completes a truly portable medium format system. The optical design incorporates an aspherical element, which controls distortion and spherical aberrations to achieve a high degree of sharpness and clarity. Balancing optical attributes, the lens also uses a linear AF motor for fast and quiet focusing performance, while a manual aperture ring also offers intuitive exposure adjustment and a command position allows camera-based aperture selections. In addition, the lens is also dust, freeze and weather resistant for use in harsh environmental conditions.

• The 50mm Prime lens offers a focal length equivalent to 40mm to achieve a normal field of view for working with a variety of subjects.
• The impressively compact "pancake" design makes this lens especially portable and ideal for everyday shots.
• The optical design of the nine elements and six groups incorporates an aspherical element to reduce spherical distortions and distortions for sharper, more realistic rendering and sharper image quality.
• A linear AF motor is used for particularly fast and quiet focusing performance, and is suitable for photo and video applications.
• The physical aperture ring allows intuitive adjustment over exposure settings, and incorporates a C (Command) position to allow camera-based aperture adjustment.
• The physical construction sealed against dust and weather allows working in harsh climates and temperatures as low as 14°F.
• The rounded nine-blade diaphragm contributes to a pleasant bokeh quality.