The kit composed of FUJI GFX 100S + 35-70mm f4.5-5.6 WR offers very good performance when it comes to urban photography, combining a camera with a lens equivalent to a 28-55mm ideal for capturing the most intricate details of architecture. The GFX 100S is a medium format camera that in addition to a 102MP sensor also includes a powerful X-Processor 4 CPU only present in the top-of-the-range FUJI.
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Contact usKey Features FUJI GFX 100S+ 63mm
(1) 102 MP images created at the speed of a compact mirrorless camera that can only be provided by the large format.
・ Powered by Fujifilm's quad-core X-Processor 4 CPU, FUJI GFX 100S+ 63mm has a 102MP back-illuminated large-format CMOS sensor to deliver images with stunning quality. Compared to the smaller, lower-resolution sensors commonly found in traditional full-frame DSLR and mirrorless cameras, the GFX100S's image sensor is about 1.7 times larger and enhanced to be incredibly sensitive to light. This gives you a significant advantage over smaller sensors when it comes to producing images with an incredibly shallow depth of field, fantastic dynamic range, faithful color reproduction, and exceptional high ISO performance.
・ Fujifilm's expertise in color science is legendary among imagers. For more than 86 years, Fujifilm has been responsible for some of the world's most iconic photography and film. It provides access to this great experience at the touch of a button, powered by one of the world's most acclaimed digital color processing engines. With a choice of 19 unique FUJIFILM film simulation modes, it's easy to achieve fantastic colors right from the camera. FUJI GFX 100S+ 63mm includes a new movie simulation mode to explore: Nostalgic Neg. - It may be worth spending a little more time here than I originally thought. Nostalgic Neg, reminiscent of American New Color photography, which emerged in the 1970s, continues this movement by expanding the boundaries of photographic creativity through the deliberate use of color. Its unique hue adds an amber hue to highlights for a softer look and increases shadow saturation, while retaining detail, to bring a lyrical feel to images.
(2) High-performance mirrorless AF designed for large format, even in low-light conditions
・ Unlike many other large format and medium format cameras, the phase detection pixels on the sensor cover nearly 100% of the GFX100S's image sensor, unlocking a level of autofocus performance never before seen in large format digital photography. This means that the camera can acquire focus in as little as 0.16 seconds, even at luminance levels as low as -5.5EV*4, making it versatile, accurate, and incredibly fast. Powered by X-Processor 4, the camera can also make efficient use of an updated focus tracking algorithm to keep subjects in focus when using the tracking AF and Face/Eye AF functions.
* 4 When using the FUJINON GF80mmF1.7 R WR lens
(3) Compact 5-axis body stabilization that offers up to 6 stops of vibration reduction
・FUJI GFX 100S+ 63mm features a newly designed In-Body Image Stabilization (IBIS) system, which dramatically expands photographers' ability to create portable images with confidence. Compared to the unit found in the FUJIFILM GFX100, the IBIS mechanism inside GFX100S is 20% smaller and 10% lighter. However, despite this reduction in size, the five-axis system provides 6 stops of CIPA-rated image stabilization, a 0.5-stop improvement over the GFX100.
(4) High performance; Designed for portability and the elements
・ Weighing just 900 g (1.9 lbs) and 15 cm wide, 10.4 cm high and 8.7 cm deep (5.9 x 4.09 x 3.4 inches), the GFX100S's compact body is comparable in size to many full-frame cameras. However, despite its compact size, it is somehow still capable of packing in a high-performance IBIS and a 102MP image sensor that is almost twice the physical size of a typical full-frame sensor. The GFX100S features a redesigned shutter unit and a new IBIS unit, while taking advantage of a smaller but highly efficient lithium-ion battery. This results in a camera body that is about 6 cm (2.3 inches) shorter and 500 g (1.1 lb) lighter than the GFX100, but is able to maintain the same level of stills and video performance despite being smaller. To that end, the reduction in the physical size of the GFX100S is well balanced by a very robust grip, with a comfortable feel in the hand, which makes it exceptionally easy to hold for extended periods of time.
・ FUJI GFX 100S+ 63mm is designed to operate in temperatures as low as -10°C (14°F) and to be resistant to dust and moisture. It's also built with a magnesium alloy housing that's intentionally denser around the lens mount by 1mm compared to the GFX100, providing additional support for larger G-mount lenses.
(5) Intuitive controls for a familiar experience
・ GFX100S features controls that will be familiar to new and existing GFX system photographers. For example, a PASM dial, with six programmable custom options, provides quick and direct access to frequently used settings, while a switch, conveniently located next to the mode dial, allows users to quickly switch between still image and movie mode. An ergonomic update to the focus lever also makes choosing a focus point easy and seamless.
・ The camera features a 3.2-inch LCD monitor on the rear and a secondary 1.8-inch LCD monitor on its top plate, which can be customized to display key EXIF settings such as shutter speed, aperture, ISO sensitivity, and exposure compensation, and set to display the status of key functions or available capacity on storage media. The 3.2-inch touchscreen LCD is a 2.36-million-dot monitor with 100% coverage that can be tilted in three directions (90° up, 45° down, and 60° right).
(6) A large format system that delivers smooth 4K30P video
・ With its large-format image sensor, FUJI GFX 100S+ 63mm is capable of recording stunningly cinematic 4K/30p movies that boast an incredibly shallow depth of field, impressive high ISO performance, wide tonal gradation, and unmatched overall image quality. Footage can be recorded at bitrates of 400Mbps at a variety of different quality levels, from 10-bit 4:2:0 F-log internally on an SD card, to 12-bit 4:2:2 ProRes RAW via the HDMI port.
・ In addition to being able to record 4k footage in a 16:9 aspect ratio, the GFX100S also supports a 17:9 aspect ratio, which is frequently used in digital cinema. The most commonly used compression codecs, such as H.264 and H.265, are also available. In addition, professional standards, such as REC.2100 or F-Log compliant Hybrid Gamma Log (HLG), can be selected for complete creative control. Compared to using commonly available compression codecs, such as H.264, recording footage in F-Log or HLG gives filmmakers much more flexibility in post-production, as the footage goes through the process of color editing and grading and adjustments are made to luminance and color saturation. , or any other image attribute.
・ For maximum flexibility with image-based adjustments and color grading option, GFX100S can also record 4K/30P footage in 12-bit RAW via HDMI directly to an Atomos Ninja V recording monitor and then output it as ProRes RAW. This allows all decisions about the image to be made after production, in post, without in-camera processing. Simultaneous output of RAW footage and footage in F-Log or Hybrid Log Gamma (HLG) is also possible with a movie simulation mode applied.
Features FUJI GF 35-70mm f4.5-5.6 WR Lens
The GF35-70MM is a compact and lightweight zoom lens, weighing approximately at just 390g, with excellent image resolution performance and a focal length range covering from the most frequently used 35mm in wide-angle to the standard 70mm (equivalent to 28mm - 55mm in 35mm film format). The highly portable form factor will expand the scope of applications for GFX camera systems, equipped with a large format sensor*1.
The GF35-70MM is a compact and lightweight large-format zoom lens that weighs just 390g and has the filter thread size of 62mm despite the coverage of versatile focal lengths at high resolution and the delivery of high-speed AF performance. It should not be lowered even when used as a Walkaround lens for snapshots, allowing for casual hand-shooting. The retractable barrel structure reduces the length to approximately 73.9mm when fully collapsed for added portability, making it a perfect lens to carry when traveling. * 2 Compact and lightweight focusing elements are driven by a stepped motor for quiet, fast and highly accurate. AF performance, achieving seamless focus on a subject to take advantage of photo opportunities. The lens offers the minimum working distance of 35cm across its zoom range, allowing for a close-up shot of a subject approximately 25cm from the front lens element. This gives the lens the ability to cater to a variety of situations at a preferred angle of view, from tabletop photography to snapshots, portraiture, and landscape photography.
The lens has a dust-resistant and moisture-resistant construction and can operate in temperatures as low as -10, rugged enough for this versatility so that users can click in all conditions, unaffected by rain. The GF35-70MM is a new concept portable zoom for the GFX series, combining excellent versatility with mobility and portability.
2. Product Features
(1) Advanced versatility that covers all the focal lengths needed to capture everyday scenes.
• The GF35-70MM covers the versatile focal lengths from 35mm at a wide angle to the standard 70mm (equivalent to 28mm -55mm in 35mm film format) to cater for a wide range of situations including landscape, portrait and street photography.
It has the second shortest minimum minimum working distance of 35 cm between interchangeable lenses for the GFX series, allowing for a close-up shot of a subject approximately 25 cm from the front lens element. This means you have a wide shooting range from wide-angle dynamic marking to capturing the main subject in the foreground against a wide spread of the background, in the style of standard framing with a more natural perspective.
• The GF35-70MM consists of 11 elements, including one aspherical element and two ED elements, in nine groups. Its advanced image resolution capability with well-controlled spherical and chromatic aberrations provides an accurate description of each scene, even when shooting on the wide-angle side, where the amount of information is greater.
(2) The most compact and lightest body among zoom GF lenses offering high-speed AF and advanced mobility.
• The GF35-70MM is optically designed to balance image quality with portability to achieve an exceptionally compact and lightweight construction, weighing approximately 390g and measuring 73.9mm (when retracted) • 96.4mm (wide end) • 95.7mm (Tele Fin) with the 62mm filter thread size, an astonishing achievement for a standard zoom designed for large format sensor cameras. Even when mounted on the Fujifilm GFX100S or FUJIFILM GFX50S II, the combined weight is only about 1,300g. The light charge even when on camera promises comfort.
• Compact and lightweight focus elements are driven by a stepping motor for fast and accurate AF performance, instantly focusing on a subject to capture a decisive moment. The low operating noise during focusing makes it suitable not only for fixed purposes, but also for video recording.
• The lens also supports the cameras' Face AF/Eye Detection modes. Fast, highly accurate AF is achieved in as fast as 0.13 seconds in silence to focus instantaneously on the face/eyes instantaneously on the face/eyes of the main subject. *3 This is particularly effective in portraiture involving subject movements, capturing a momentary change in facial expressions.
• The lens barrel is weather-sealed in 9 locations so that it is dust and moisture resistant and can be used in temperatures as low as -10. The lens withstands rain even when mounted on the camera for handheld shooting, taking advantage of shutter opportunities in the toughest conditions.
(3) Supporting Information
This lens uses a manual retractable barrel structure. Before shooting, manually rotate the zoom ring to extend the barrel to the 35mm wide-angle position, which is the barrel's default position
The kit composed of FUJI GFX 100S + 35-70mm f4.5-5.6 WR offers very good performance when it comes to urban photography, combining a camera with a lens equivalent to a 28-55mm ideal for capturing the most intricate details of architecture. The GFX 100S is a medium format camera that in addition to a 102MP sensor also includes a powerful X-Processor 4 CPU only present in the top-of-the-range FUJI.

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