Sony A7 III + 24-70mm f2.8 GM II

Sony A7III+24-70mm GM II

More info of SONY A7III 

The unmatched innovation of SONY within the image sensor space is at the forefront of the new α7 III, as it features a new back-illuminated 24.2MPi Exmor R CMOS image sensor with increased sensitivity, exceptional resolution and an impressive 15 stopsii range of dynamic range to low sensitivities By combining this sensor with a variety of impressive features including extreme 93% AF coverage, Fast shooting at up to 10 FPSIII with mechanical shutter or silent shootingIV, various 4Kvi video capabilities and more, SONY has created a new tool that offers all types of creators, from enthusiasts to professionals, the ability to capture content in new and different ways than they had before.

Spectacular full-screen image quality

The newly developed 24.2MPi Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the image sensor's read speed, as well as an updated BIONZ X ™ processing engine that increases processing speed by about 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at higher speeds and also enables its impressive ISO range of 100 - 51200 (expandable to ISO 50 - 204800 for still images) and an overall 1.5 stops[ix] improvement in image quality. The camera also features a wide dynamic range of 15 mouths with low-sensitivity settings, ensuring outstanding overall performance in all environments and in all shooting conditions, with significant advances in accurate reproductions of skin tones and vibrant colors of nature.

This new full-frame model can also output 14-bit[x] RAW format even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilization system that results in a 5.0-stop shutter speed advantage.

Significant advances in AF speed and performance

The innovative new α7 III full-frame mirrorless camera features a level of AF performance that has been greatly improved over the α7 II, including the addition of 4D FOCUS ™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal plane phase detection AF system inherited from the acclaimed α9 model. This innovative autofocus (AF) system covers approximately 93% of the frame, ensuring reliable focus and tracking for even the most difficult-to-capture subjects.

AF response and tracking has also been greatly improved on the new camera, with almost 2xix focus speed in low light conditions and 2xii tracking speed compared to the previous model as a result of the faster reading of the image sensor. This makes it possible to capture complex and unpredictable movements with greater precision and precision.

The acclaimed Eye AF function is also available on the new camera, even in AF-C mode, which is extremely useful for situations where the subject rotates, looks down or becomes obstructed. It also works when the α7 III is used with SONY A-mount lenses with an optional LA-EA3 adapter [xi]. Additional improvements to focus flexibility include the addition of a multi-selector or 'joystick' to move focus points quickly, the addition of touch focus capability, AF availability in Focus Magnifier mode, the 'AF On' button and much more.

Speed to capture every decisive moment

The new α7 III is equipped with an updated image processing system that allows you to take full-resolution images up to 10 fpsiii with continuous and accurate AF/AE tracking for up to 177 standard JPEG images, 89 compressed RAW images, or 40 uncompressed RAW images[xii]. This high-speed mode is available with a mechanical shutter or completely silent shooting, increasing the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fpsiii in live view mode with minimal lag in viewfinder or LCD.

For convenience, while recording large groups of burst images to the memory card, many of the functions of the camera keys are operable, including access to the 'Fn' (Function) and 'Menu' buttons, image playback and other menus and parameters including image classification and other functions that facilitate the classification of images on the spot.

In addition, if fluorescent or artificial lighting is present in a shooting environment, users can activate the Anti-Flicker function[xiii] to allow α7 III to automatically detect illumination frequency and shutter time to minimize its effect on captured images. This minimizes any exposure or color anomalies that can sometimes occur at the superior and bottom of images taken at high shutter speeds.

High quality 4Kvi video

The new α7 III is also an exceptional video camera, offering 4Kvi (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel clustering to collect about 2.4x[xiv] the amount of data required for 4K movies, and then oversamples it to produce high-quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma) [xv] picture profile is also available on the α7 III, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TVs to reproduce true, true-to-life 4K HDR images. In addition, both S-Log2 and S-Log3 are available to increase color rating flexibility, as well as Zebra functionality, Gamma Display Assist, and proxy recording. The camera can also record Full HD at 120fps at a speed of up to 100Mbpsvi, allowing images to be reviewed and finally edited in 4x or 5x slow-motion video files in Full HD resolution with AF tracking.

Design, design and customization update

Sony's newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the α9 and then the α7R III. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options to store their content on each of the cards, including separate JPEG/RAW recording, separate still/movie recording, broadcast recording, and more. Battery life has also been extended: with a CIPA measurement of up to 710 shots per chargeviii, it offers the world's longest battery life of any mirrorless camera, as the new camera uses the Z-Series NP-FZ100 battery from SONY offering approximately 2.2 times the capacity of the NP-FW50 W series battery used in the α7 II.

The new camera features the "My Menu" functionality that allows you to record up to 30 menu items to instantly retrieve them when needed. Users can also apply star ratings to their still images through the camera's controls for easy image playback and review, and edit the first three characters of all static image files. In addition, there are a total of 81 functions that can be assigned to 11 custom buttons, and the camera is dust and moisture resistant [xvi].

The α7 III features a high-resolution, high-contrast, fast-start XGA OLED Tru-Finder ™, with approximately 2.3 million dots for extremely accurate and true-to-life detail reproduction. "Standard" or "High" screen quality settings are also available for both viewfinder and monitor. It is also capable of seamlessly transferring files to a smartphone, tablet, computer or FTP server via Wi-Fi®, and also offers a SuperSpeed USB Type-C ™ terminal (USB 3.1 Gen 1) for greater flexibility in power supply and faster image transfer speed during tethered shooting.

Features of the SONY FE 24-70mm f/2.8 GM II lens

A refined version of the standard fast zoom, the FE 24-70mm f/2.8 GM II SONY is not only smaller and lighter than the previous generation, but also boasts a variety of optical, focus and handling improvements that make it the best rounded G-Zoom to date.

Master G image quality

Designed to rival prime lenses, the optics of this zoom have been revamped to deliver even greater resolution, clarity and bokeh quality.

• The bright constant aperture of f/2.8 allows users to capture images in low-light conditions and with shallow depth of field.
• Two ED (Ultra Low Dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringes for greater clarity and color fidelity.
• Five aspherical elements, including two extreme aspherical (XA) elements, minimize spherical aberrations, distortion, and also reduce "onion ring" bokeh.
• Nano AR Coating II controls flare and ghosting with the support of a new optical design that reduces internal reflections.
• An 11-blade aperture diaphragm helps create a smooth, circular bokeh effect at all aperture settings.

Faster AF and floating focus mechanism

Faster focusing performance, improved close-up shots and improved control are all benefits of the redesigned focusing system.

• Four XD linear motors (extremely dynamic) contribute to greatly improved focusing performance, compared to the predecessor's DDSSM system, including faster, quieter and more accurate AF that is ideal for both stills and stills.
• Faster AF means improved focus when working with fast-moving subjects; Support is available for shooting at up to 30fps, full AF is maintained even when shooting stops, and focus tracking is possible even when the zoom position is changed.
• The floating focus mechanism helps maintain image quality throughout the focus range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3" in the 24mm position or 11.8" in the 70mm position and a maximum magnification of 0.32x in the 70mm position.
• The internal focus design promotes more agile and responsive focusing performance and also maintains the overall length of the lens during operation.

Enhanced control and video capabilities

Just as the camera's design has grown to appeal to both photographers and video shooters, this lens has also been updated with a number and attributes that specifically appeal to the needs of video creators.

• Focus breathing, focus shifting, and axial shift during zoom have been minimized to avoid unwanted shake and viewing angle variations for greater composition accuracy during recording.
• Supports breathing compensation function on select cinema line and Alpha cameras.
• XD linear motors are also especially quiet to better allow the use of AF during video recording.
• Linear Response MF provides natural and intuitive manual focus control.
• The manual opening ring can be removed for quiet operation and the smoothness of the zoom can be adjusted according to the desired torque.

Compact, lightweight and robust design

Among the smallest and lightest standard f/2.8 zooms available, this lens doesn't lose sight of its professional attributes and also remains a durable, weather-sealed lens for use in tough working conditions.

• Approximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a variety of shooting applications.
• Now adjust with a manual aperture ring, touch exposure control is possible. The click can be removed from this ring for smooth and quiet pulls of the iris or it can be locked in the 'A' position for camera-based aperture change.
• Two programmable focus hold buttons and a focus mode switch for intuitive focus control.
• Zoom smoothness switch to switch between smooth and tight zoom ring pair.
• The hybrid construction uses metal and plastic components to maximize durability and a lightweight design.
• The dust and moisture resistant design includes rubber gaskets at each seam and a rubber ring that seals the lens mount to ensure use when working in harsh weather conditions.
• The front element of the lens has a fluorine coating that repels water, oil and other contaminants and makes it easy to clean the lens.
• The included lens hood features a lock button and filter window for easy adjustment of rotating filters (e.g. polarizers, variable ND).