Sony A7 III + 20-70mm f4 G

Sony A7III + 20-70mm

AllSONY A7III Info. 

The unmatched innovation of SONY within the image sensor space is at the forefront of the new α7 III, as it features a new back-illuminated 24.2MPi Exmor R CMOS image sensor with increased sensitivity, exceptional resolution and an impressive 15 stopsii range of dynamic range to low sensitivities By combining this sensor with a variety of impressive features including extreme 93% AF coverage, Fast shooting at up to 10 FPSIII with mechanical shutter or silent shootingIV, various 4Kvi video capabilities and more, SONY has created a new tool that offers all types of creators, from enthusiasts to professionals, the ability to capture content in new and different ways than they had before.

Spectacular full-screen image quality

The newly developed 24.2MPi Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the image sensor's read speed, as well as an updated BIONZ X ™ processing engine that increases processing speed by about 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at higher speeds and also enables its impressive ISO range of 100 - 51200 (expandable to ISO 50 - 204800 for still images) and an overall 1.5 stops[ix] improvement in image quality. The camera also features a wide dynamic range of 15 mouths with low-sensitivity settings, ensuring outstanding overall performance in all environments and in all shooting conditions, with significant advances in accurate reproductions of skin tones and vibrant colors of nature.

This new full-frame model can also output 14-bit[x] RAW format even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilization system that results in a 5.0-stop shutter speed advantage.

Significant advances in AF speed and performance

The innovative new α7 III full-frame mirrorless camera features a level of AF performance that has been greatly improved over the α7 II, including the addition of 4D FOCUS ™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal plane phase detection AF system inherited from the acclaimed α9 model. This innovative autofocus (AF) system covers approximately 93% of the frame, ensuring reliable focus and tracking for even the most difficult-to-capture subjects.

AF response and tracking has also been greatly improved on the new camera, with almost 2xix focus speed in low light conditions and 2xii tracking speed compared to the previous model as a result of the faster reading of the image sensor. This makes it possible to capture complex and unpredictable movements with greater precision and precision.

The acclaimed Eye AF function is also available on the new camera, even in AF-C mode, which is extremely useful for situations where the subject rotates, looks down or becomes obstructed. It also works when the α7 III is used with SONY A-mount lenses with an optional LA-EA3 adapter [xi]. Additional improvements to focus flexibility include the addition of a multi-selector or 'joystick' to move focus points quickly, the addition of touch focus capability, AF availability in Focus Magnifier mode, the 'AF On' button and much more.

Speed to capture every decisive moment

The new α7 III is equipped with an updated image processing system that allows you to take full-resolution images up to 10 fpsiii with continuous and accurate AF/AE tracking for up to 177 standard JPEG images, 89 compressed RAW images, or 40 uncompressed RAW images[xii]. This high-speed mode is available with a mechanical shutter or completely silent shooting, increasing the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fpsiii in live view mode with minimal lag in viewfinder or LCD.

For convenience, while recording large groups of burst images to the memory card, many of the functions of the camera keys are operable, including access to the 'Fn' (Function) and 'Menu' buttons, image playback and other menus and parameters including image classification and other functions that facilitate the classification of images on the spot.

In addition, if fluorescent or artificial lighting is present in a shooting environment, users can activate the Anti-Flicker function[xiii] to allow α7 III to automatically detect illumination frequency and shutter time to minimize its effect on captured images. This minimizes any exposure or color anomalies that can sometimes occur at the superior and bottom of images taken at high shutter speeds.

High quality 4Kvi video

The new α7 III is also an exceptional video camera, offering 4Kvi (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel clustering to collect about 2.4x[xiv] the amount of data required for 4K movies, and then oversamples it to produce high-quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma) [xv] picture profile is also available on the α7 III, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TVs to reproduce true, true-to-life 4K HDR images. In addition, both S-Log2 and S-Log3 are available to increase color rating flexibility, as well as Zebra functionality, Gamma Display Assist, and proxy recording. The camera can also record Full HD at 120fps at a speed of up to 100Mbpsvi, allowing images to be reviewed and finally edited in 4x or 5x slow-motion video files in Full HD resolution with AF tracking.

Design, design and customization update

Sony's newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the α9 and then the α7R III. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options to store their content on each of the cards, including separate JPEG/RAW recording, separate still/movie recording, broadcast recording, and more. Battery life has also been extended: with a CIPA measurement of up to 710 shots per chargeviii, it offers the world's longest battery life of any mirrorless camera, as the new camera uses the Z-Series NP-FZ100 battery from SONY offering approximately 2.2 times the capacity of the NP-FW50 W series battery used in the α7 II.

The new camera features the "My Menu" functionality that allows you to record up to 30 menu items to instantly retrieve them when needed. Users can also apply star ratings to their still images through the camera's controls for easy image playback and review, and edit the first three characters of all static image files. In addition, there are a total of 81 functions that can be assigned to 11 custom buttons, and the camera is dust and moisture resistant [xvi].

The α7 III features a high-resolution, high-contrast, fast-start XGA OLED Tru-Finder ™, with approximately 2.3 million dots for extremely accurate and true-to-life detail reproduction. "Standard" or "High" screen quality settings are also available for both viewfinder and monitor. It is also capable of seamlessly transferring files to a smartphone, tablet, computer or FTP server via Wi-Fi®, and also offers a SuperSpeed USB Type-C ™ terminal (USB 3.1 Gen 1) for greater flexibility in power supply and faster image transfer speed during tethered shooting.

Lens Features SONY SEL2070G

Discover  the SEL2070G full-frame lens: a new ultra-wide-angle G standard zoom lens with a constant F4 aperture that offers higher image quality and functionality, especially for full-frame shooting and stills.

Its advanced optical design incorporates three ED (ultra-low dispersion), two AA (advanced aspherical), one ED (ultra-low aspherical dispersion) and one aspherical elements that ensure excellent resolution in this SONY camera lens.

The 9-blade circular aperture generates attractive background blur (bokeh) effects.

Two XD (extreme dynamic) linear motors, with their complex construction, favor faster and more accurate focusing for both photos and videos.

An incredible SONY E-mount lens for video, the SEL2070G delivers smooth, fast and continuous autofocus performance, with focal length variation and minimal focus and axis change when zooming to create refined images.

INCREDIBLE SHARPNESS: One ED (Ultra Low Dispersion Aspherical), three ED, two AD (Advanced Aspherical) and one aspherical element ensure impressive resolution with this standard G zoom lens with constant F4 aperture, offering high resolution throughout the image and beautiful bokeh. It's an excellent full-frame SONY lens for content creation, photography and videography.

ATTRACTIVE BACKGROUND BLUR: The 9-blade circular aperture of this 20-70mm SONY G lens creates attractive circular background blur (bokeh) effects with a constant F4 aperture.

FAST AND ACCURATE AUTOFOCUS: Two XD (Extreme Dynamic) linear motors, with their complex construction, favor faster and more accurate focusing for movie and photo shooting. With this ultra-wide-angle standard zoom camera lens, there's no shot that can resist you.

 BRIGHTNESS IN ALL WEATHER CONDITIONS: A constant maximum aperture of F4 throughout the zoom range maintains brightness even when the focal length changes. The front element of this SONY G lens incorporates a fluorine coating that repels water, oil and other contaminants, while making it easy to clean dust and fingerprints on the lens.

PROFESSIONAL ERGONOMICS: Thanks to its dust- and moisture-resistant design and versatile controls, this SONY G lens is ideal for use in the most challenging situations, both indoors and outdoors. This standard ultra-wide-angle lens also supports the focal length variation function.

 DESIGNED FOR THE FUTURE: SONY lenses allow you to take full advantage of the features of your next SONY camera.

Introducing the SEL2070G full-frame lens: a new ultra-wide-angle G standard zoom lens with a constant F4 aperture that offers higher image quality and functionality, especially for full-frame shooting and stills.

Its advanced optical design incorporates three ED (ultra-low dispersion), two AA (advanced aspherical), one ED (ultra-low aspherical dispersion) and one aspherical elements that ensure excellent resolution in this SONY camera lens.

The 9-blade circular aperture generates attractive background blur (bokeh) effects.

Two XD (extreme dynamic) linear motors, with their complex construction, favor faster and more accurate focusing for both photos and videos.

An incredible SONY E-mount lens for video, the SEL2070G delivers smooth, fast and continuous autofocus performance, with focal length variation and minimal focus and axis change when zooming to create refined images.